Strategic management Term Paper Example | Topics and Well Written Essays - 2750 words

Strategic management - Term Paper Example The paper tells that strategic management pertains with the aspect of strengthening the performance of employees, as well as managers to help improve the company’s performance and increase their service proficiencies. Concerning strategic management, this study will dwell on performance management as it is believed to be the core function of strategic management to help employees to improve their skills, knowledge and attitude within a workplace. Employee performance is important because this is a base for having long-term relationship with clients who will become potentially returning clients that will be seeking health care services. Employee performance won’t be able to become competitive without the guidance of strategic management because this is one of the most reliable tools to maintain the highest possible professionalism which can be applied to the organization’s employees. As a consultant, it is essential to provide a brief examination of the organizati on’s performance to determine all kinds of employee performance that will be the center for improvement. The study has chosen health care organization because health care organizations are, to some extent, based on employee’s performance due to the health care services they offer to clients needing medical attention. Health care organization has its own management structures that are operated by different non-medical employees and staff members to handle non-medical related activities. This includes human resources management that is responsible for structuring staff positions to make work limitations for staff in order to to work efficiently, as well as to increase the organized structure of the health care organization. This study will seek to find out all kinds of issues that concern management structures effecting the operations of health care organizations at a specific period of time. Health care organizations give more impression through health care services but people are not aware that there are management structures within the framework of these organizations, as showed by Luelco (2008). They have uniquely organized structure that is different from that of business organizations; that is why these organizations have unique management structures which can be relied on as a role model for other institutions. Health care organization requires significant amount of management procedures in order to create organized structure of health care services that will be available and accessible to the public. Health care organization cannot operate effectively without well-organized process of management because management helps to organize all kinds of operations and facilities that will benefit health care organization’s degree of rendering its services to the public. This study will seek to present the significance of management structure that exists within health care organizations so that the reader can understand and appreciate the stud y by having additional knowledge regarding management principles that can exist within other organizations, not only in health care institutions, as claimed by Castillejos (2007). Human Resources: Strategy and Role within Organizations The human resources will be governed by the supervising manager that will be responsible for improving the performance of employees, as well as

Propaganda Theory Essay Example for Free

Propaganda Theory Essay All over the world, the wheel of propaganda keeps churning. Governments have launched propaganda blitzes to mold public opinion and further their political objectives. In certain instances, they have failed. In other cases, like global wars, they have caused mass deception and destruction. People employ numerous propaganda techniques for a variety of reasons. It may be to cushion the impact of a crisis, soften antagonistic sentiments of people governed, reinforce friendly relations between countries, or foil attempts to usurp power. Propaganda in recent years has been used in a derogatory sense, characterized by doublespeak, coupled with endorsements from individuals capable of influencing others, to win public support for an idea or doctrine. When employed by nations as an act of aggression, it can unleash a never-ending series of counterpropaganda measures, and become counterproductive. Learning about propaganda how it works, and actual examples across cultures provides many interrelated insights. Propaganda Theory I. The Meaning and Types of Propaganda Propaganda is defined in many ways. It is â€Å"a systematic effort to persuade a body of people to support or adopt a particular opinion, attitude or course of action† (Funk Wagnalls Standard College Dictionary, 1963). Propaganda is something resorted to since ancient times, and has assumed many connotations through the years. It is commonly understood as the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. Propaganda is a term culled from the Latin word propagare which â€Å"means to propagate or to show† (Jowett and ODonnell, 2006, p. 2). French philosopher and sociologist Jacques Ellul, who conducted a thorough study on propaganda, propounded that it is a â€Å"sociological phenomena, not as something made or produced by people of intentions† (Jowett and ODonnell, 2006, p. 4). Ellul did not discount the fact, though, that while it may have negative impact, particularly in discouraging critical thought, people have a need for it. Propaganda is characterized by certain characteristics. It has to be total, seamless, with a target audience that is â€Å"self-acting and capable of screening out contrary messages for themselves (or) partial to the thrust of the message and willing to listen to it, and†¦ works best when it prepares symbols that the public will understand, and then manipulates those symbols to achieve a desired effect† (Thompson, 2004, pp. 6-8). Propaganda, as widely used today, connotes â€Å"a coordinated strategy to minimize negative information and present in a favorable light a story that can be damaging to self-interests† (Jowett and ODonnell, 2006, p. 3). This is blatantly shown by many news organizations and governments today. In most cases, â€Å"propaganda themes are produced not because the relationship between the state and the media is antagonistic and incompatible but because they serve a common purpose† (Wilcox, 2005, p. 4). To achieve the propagandist’s intent, there are several types and techniques employed. In the corporate world, one type of propaganda is a simple testimonial. Testimonials may utilize celebrities and other people of prominence or credibility, or symbols like a flag or a respectable institution, in advertisements prodding and enticing people to purchase goods and services. Most advertisements that instill brand recall by being constantly aired on all forms of media are also a form of propaganda. Usually, the propagandist conceals his main agenda in a deliberate attempt to win public favor. Propaganda may be classified then as white, or â€Å"from a correctly identified source and is not intentionally deceptive† (Brahm, 2006, parag. 4) or black, which is the exact opposite. As for the techniques, propagandists employ age-old techniques to influence or win over people to their side, like name-calling, whereby the object is to make a person see an object, person or idea in a negative light without carefully assessing evidences; use of glittering generalities that uses abstract terms, especially ideals like freedom, justice, and truth to appeal to the listener’s emotions or valued principles; card stacking, which highlights only one view to an argument while downplaying or totally repressing the dissenting or contradictory opinions in order to manipulate the sentiments or change the mindset of the audience; transfer technique, in which case the propagandist uses an object or symbolism that is generally revered or respected to win over people; testimonials, which uses prominent, authoritative or famous people to appeal to listeners’ emotions or in some instances, both the emotions and logic; and bandwagon, which presupposes that since majority of people are doing or supporting something, then that general trend must have merits worth considering. The propagandist, in this case, expects the audience to conform to the general will and reap the benefits offered (â€Å"The Art of Propaganda,† n. d. ). II. Propaganda Through the Years Propaganda’s various meanings and connotations have evolved through the years. In the modern world, the most common conduit or mouthpiece of propaganda is the news media, whether print, television, radio or online. Many governments have used media as disseminator of propaganda, especially during crisis moments or to win major support for conflict intervention. Milestones that have been part and parcel of the history of propaganda go way back to 1622, when the Vatican, under Pope Gregory XV, â€Å"established the Sacra Congregatio de Propaganda Fide, meaning the sacred congregation, for propagating the faith of the Roman Catholic Church† (Jowett and ODonnell, 2006, p. 2). Succeeding events led to the loss of impartiality in the term propaganda. In the present information age, some people who are well-read and aware of issues and news developments are able to discern whenever their government has set into motion a major information campaign to gain public support for an electoral campaign or even a war effort. There are also insidious ways individuals or governments use propaganda, like in the case of terrorist groups enlisting people to support their cause, or military leaders trying to outmart the enemy by overstating the size of one’s fleet or amplifying the sophisticated weaponry at their disposal. Propaganda has been used countless times for political warfare. History is replete with cases of governments swaying the populace to gain support for their cause or political ends. An example of 20th century propaganda are the anti-German propaganda materials widely disseminated by British agencies. Former US President George Bush’s propaganda machine emphasized an anti-terrorism stance. Ironically, he had denounced numerous propaganda tactics directed at the US which he thought to have vilified the country’s image in the global community. The US government employed similar propaganda techniques during the Gulf War and Kosovo Conflict in the 1990s. Many political rulers, like Joseph Stalin, used propaganda in a damaging sense. Another clear-cut illustration of 20th century propaganda is Adolf Hitler’s reign of terror. Everyone knows how the charismatic dictator won over people to his side not only with his eloquent speeches but with his military tactics and well-oiled propaganda machinery. Naxi propaganda bordered on censorship. Books and films that ran counter to the beliefs of the rulers were burned. In their stead, radio communications called â€Å"People’s Receiver† were offered at a cheap price. There were also organized rallies that succeeded in gaining the public’s loyalties. â€Å"In Nazi publications and German newspapers, newsreels, posters, ‘educational’ materials, etc), much use was made of cartoons from Julius Streicherthe Nazis’ vitriolic and foremost hate monger† (Thompson, 2004, parag. 11). On the other hand, there have also been countless examples of propaganda back in the 18th century. Propaganda was employed, to promote the cause of independence, through the dissemination of pamphlets during the American Revolution. In France and Europe, there was widespread criticisms for the ruling class by learned men. It was an age when anti-enlightenment ideas proliferated, and propaganda was at its peak. III. Propaganda in the Arab World Propaganda has found strong use in the Arab world. â€Å"The anti-Semitic literature published by the Arabs since World War II has been voluminous†¦Arab propagandists and sympathizers have persisted in the charge that Israel is a foreign outpost of Western civilization, the intruding offspring of Europe inhabited by European survivors of Nazi brutality† (Peters, n. d. ). Consumed by the overriding belief that Israel does not have the right to exist, most Arab and Muslim states engaged in propagandist tactics, including biased reporting and use of language that detracts from the true meaning. Propaganda was also applied through the use of official newspapers that tackled how Jews manage all the worlds governments. In similar manner, the US government has launched anti-Arab propaganda material, much to its own detriment and reputation in the international community. References Brahm, Eric. (2006). Propaganda. Beyond Intractability. Eds. Guy Burgess and Heidi Burgess. Retrieved May 31, 2009, from http://www. beyondintractability. org/essay/propaganda/ Funk Wagnalls Standard College Dictionary. (1963). New York: Harcourt, Brace World, Inc. Jowett, Garth S. and Victoria ODonnell. (2006). Propaganda and persuasion (4th ed. ). Thousand Oaks, CA: Sage Publications. Peters, Joan. (n. d. ). â€Å"From time immemorial the origins of the Arab-Jewish conflict over Palestine. † Retrieved May 31, 2009, from http://gospelpedlar. com/articles/Church%20History/jews. html

Vocabulary Definitions: Chapter 10 Review (psych) :: essays research papers

1.  Ã‚  Ã‚  Ã‚  Ã‚  Intelligence Quotient - Intelligences quotient is an index of intelligence once calculated by dividing one's tested mental age by one's chronological age and multiplying by 100. Today, IQ is a number that reflects the degree to which a person's score on an intelligence test deviates from the average score of others in his of her age group. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Verbal Scale - Verbal scale is six subtests in the Wechsler scales that measure verbal skills as part of a measure of overall intelligence. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Performance Scale - Performance scale is five subtests in the Wechsler scales that include tasks that require spatial ability and the ability to manipulate materials; these subtests provide a performance IQ. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Aptitude Test - Aptitude tests are tests designed to measure a person's capacity to learn certain things or perform certain tasks. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Achievement Test - Achievement tests are measures of what a person has accomplished or learned in a particular area. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Norms - Norms are 1. a description of the frequency at which a particular score occurs, which allows scores to be compared statistically. and 2. a learned, socially based rule that prescribes what people should or should not do in various situations. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Reliability - Reliability is the degree to which a test can be repeated with the same results. Tests with high reliability yield scores that are less susceptible to insignificant or random changes in the test taker or the testing environment. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Validity - Validity is the degree to which a test measures what it is supposed to measure. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Factor Analysis - Factor analysis is a statistical technique that involves computing correlations between large numbers of variables. Factor analysis is commonly used in the study of intelligence and intelligence tests. 10.  Ã‚  Ã‚  Ã‚  Ã‚  Fluid Intelligence - Fluid intelligence is the basic power of reasoning and problem solving. Fluid produces induction, deduction, reasoning, and understanding of relationships between different ideas. 11.  Ã‚  Ã‚  Ã‚  Ã‚  Crystallized Intelligence - Crystallized intelligence is the specific knowledge gained as a result of applying fluid intelligence. It produces verbal comprehension and skill at manipulating numbers. 12.  Ã‚  Ã‚  Ã‚  Ã‚  Information Processing Approach - Information processing approach is an approach to the study of intelligence that focuses on mental operations, such as attention and memory that underlie intelligent behavior. 13.  Ã‚  Ã‚  Ã‚  Ã‚  Triarchical Theory of Intelligence - Triarchical theory of intelligence is a theory proposed by Robert Sternberg that sees intelligence as involving analytical, creative, and practical dimensions. 14.  Ã‚  Ã‚  Ã‚  Ã‚  Multiple Intelligences - Multiple intelligences are Howard Gardner's theory that people are possessed of eight semi-independent kinds of intelligence, only three of which are measured by standard IQ tests.

A-B-Zee

This report evaluates the recent recruitment and selection arrangements for the sales assistants. It focuses on the opportunities and constraints that both the labour markets placed upon the recruitment and selection of sales assistants at A-B-Zee. It also examines the individual and organisational benefits that could be gained by providing non-standard working arrangements for sales assistants at A-B-Zee. The report finally proposes a strategy recommending how A-B-Zee’s next campaign might ensure a greater response from members of the ethnic minority community. Organisation’s response to the opportunities and constraints placed upon it by both local labour markets in the recruitment and selection process The general constraint in the recruitment process was that A-B-Zee was new to the each labour market and thus had no reputation to call upon in its search for quality employees. Also the rate of pay being offered still follows that of the parent company. In London, the full-page display advertisement on the newspaper was a good opportunity to get across to potential applicants because the advertisement were imaginative and attracted attention. However, the recruitment team were faced with the constraint of the accessibility to these advertisements to enough potential employees who fully met A-B-Zee’s criteria and sustenance of the candidate’s interest in the vacancy. Also, they were faced with time constraint, as the length of the ensuing recruitment process may not meet the store opening date. The Recruitment team responded, first, by trying to speed up the recruitment process. They introduced the ‘phone-in and walk-in’ facility to the advertisement. The phone-in enabled A-B-Zee to arrange immediate interviews for those evaluated as suitable from the evidence of the telephone interview. They also responded by simplifying the application form to make its completion more convenient. The ‘walk-in’ initiative involved one to one meeting with interested candidates. They were able to successfully use the ‘walk-in’ to increase the number of applicants and also to influence those that are suitable to join the company. In instances where parents wanted to cancel due to not having arrangement for someone to look after the children, A-B-Zee invited them to bring along the children. This seemed to be a good opportunity to attract potential employees with parental experience. The organisation also responded by making application forms and letters of offer readily available, thus increasing the speed of the company’s response. This particularly met the company’s needs with regards to speed. One other constraint which the recruitment team discovered was that the attraction of applicants was limited by the readership of the newspaper. The company responded by producing leaflets. These were distributed to houses fairly close to the store and to those of the ethnic minority around the store. This was carried out in order to meet the objective of having a balanced work force in terms of gender, age and ethnic minority. Apart from being easily accessible, the recruitment team also responded by making themselves more available. They worked through the evenings and weekends, thereby making them more available to applicants. At the northern store, the closure of several manufacturing companies was an opportunity to have a large pool of potential candidates. A-B-Zee took the initiative to solicit with the local Job Centre. The result was that there were too many applications to be processed. The major constraint was time. As a result of the huge number of applications, there was constraint in the task of short-listing for interview which was as a resulted of the enormous volume of applications received. Majority of the applicants were of good quality Also, given the size of the task and the time available it was very likely that the quality of the short-listing decisions would be affected. The lay-out of the application form did not help the short-listing process at all. The most relevant information was not grouped together. This was a major constraint as well because more resources, effort and time had to be devoted to responding to all the applicants. The recruitment team was also faced with the constraint of having to respond quickly and courteously to all applicants (unsuccessful as well as short-listed applicants). This was in a bid to initiate and maintain goodwill among its potential customers. Also, the bid to recruit a balanced workforce across gender, age and ethnic group could not be achieved because, of the numerous applications received, very few were from the ethnic minority. In general, the recruitment process at the northern store proved to be very resource-intensive Individual and Organisational Benefits that could be gained by providing non-standard working arrangements for sales assistants. The organization: Benefits that A-B-Zee could gain if it provides non-standard working arrangements to the sales assistants include: Reduced absenteeism as the workers will have time to attend to family and personal commitments. This will guarantee a high staff attendance and increase productivity and efficiency in the stores (Wood & Payne 1998). Apart from that, non-standard working arrangements provide a wide pool of potential employees from which the HR department can choose from. Another major benefit tot he organisation is that it could also reduce the fixed costs associated with standard contracts and a constant working force which seem to ask for more payments as they stay at the company. Hiring part-time staff is a safer choice in this time of economic uncertainty and could also be a method for the company to screen and evaluate new-hires and perhaps offer them full-time positions in the future and when needed. The sales assisatants Benefits of non-standard working arrangements to the sales assistants include a work-life balance resulting in increased motivation and job satisfaction (Nadler, 1984). It also gives the employee the opportunity to enter into other endeavours, such as studying or taking up another part-time job that is not in conflict with the current one. Apart from this, it puts the employee in a position to accept or decline job offers that would require them to work longer ZZZhours. Mothers are exposed to the job market where they can obtain work experience, gain skills and sample the employment situation. Also, reacquiring work skills and confidence may be an interesting opportunity for mothers who have withdrawn from employment for a long period of time. (Mangum n. d. ; Howe 1986) Strategy, recommending how A-B-Zee’s next campaign might ensure a greater response from members of the ethnic minority community Initial survey of the labour market In order to attract more members of the ethnic minority in future recruitment campaigns, I believe that an initial survey of the labour market in question should be carried out before commencement of the recruitment process. This would give an insight into the location, size and needs of the ethnic minority in such labour market. Location of new stores The location of new stores may be considered based on the findings above, thus bringing the stores in close proximity to the ethnic minority. Advertisement and Application forms Creating awareness in the target area would increase the chances of getting applicants. As A-B-Zee is new to the labour market, placing advertisement on the radio and television and providing information to the public on what A-B-Zee is all about, what they do and when their superstores would be open, would definitely increase its awareness to the target community. Thus when job advertisements are placed, people have an idea of what company they are going to be potentially working for. The job advertisement should be able to reflect the company’s policy of recruiting a balanced workforce across gender, age and ethnic minority. This could be achieved by including the ethnic minority in the promotional materials i. . putting images of both ethnic and non-ethnic minority on the advertisement. This would catch the eye of any member of the ethnic minority that sees the advertisement and would encourage them to apply for the job. It should also emphasize on the part-time work schedule being offered by the company. Presenting a work schedule that encourages flexibility my appeal to women of the ethnic minority who believe that they might not have time to take care of their children (Moosa, 2009). Also by offering skills training in the advertisement, members of the ethnic minority may be encouraged to apply in a bid to be trained on their communication and interpersonal skills. The application forms should be simple, well laid out and should also include statements of assurance that A-B-Zee recruits a balanced workforce across gender, age and ethnic group. The selection and hiring process To attract more members of the ethnic minority, A-B-Zee needs to convince their target that the ethnic minority is well represented in the company. This I believe can be achieved by increasing the involvement of the minority in the interview process. Other recommendations that can help with the recruitment process include, 1. Carrying out a salary survey and review; It is possible that the pay rates based on the parent company’s standards may not be appealing to the target market of future campaigns. By carrying out a salary survey, A-B-Zee can calculate the competitive position of the company in terms of recruitment and can then review the salary being offered. 2. Considering using recruitment agencies in part or all of the recruitment process. This would definitely reduce the work-load on the Human Resources team. 3. Since the target market is people with parenting experience, A-B-Zee may offer child-care program to its prospective employees. Child care programs have proven to produce reductions in turn-over, less absenteeism, recruiting advantage and positive impact on productivity and at the same time serve the compan y’s public relation interest (Howe, 1986). In conclusion, resourcing for manpower for a new superstore is a very challenging task that requires proper planning and hard work, putting into consideration that the company is new to the labour market. In order to acquire a balanced workforce across gender, age and ethnic minority, cultural norms and barrier between the age groups as well as between the majority and minority have to be overcome. Raising awareness could also help to bring about more participation by the minorities in future recruitment campaigns.

Hinduism, Buddhism, and the Human Condition Essay

Hinduism and Buddhism are both eastern traditions with much to say about the human condition as well as the reason human beings exist at all. In some ways they are different while also being similar in other ways. In this essay, those differences will be discussed and the similarities examined for their message. In conclusion, we will examine what these two faiths offer to the human beings of the twenty-first century. According to Hinduism, at the most basic level, the purpose of life is to perform one’s social duty and live the exemplary life of the householder by marrying, having children, providing for them and observing the rituals required by the gods. Later, the Upanishads claimed that the purpose of life is to achieve unity with Brahman, the divine essence of all life. Humans were not to pursue worldly goods but choose a life of asceticism and seek enlightenment. This view is similar to what Buddhists believe the goal of life should be and they also share an explanation of the human condition. Both Buddhism and Hinduism cite worldly attachment and ignorance of the true self as the causes of human suffering which occurs in unending cycles (samsara or the wheel of death and rebirth) until we finally free ourselves from our own blindness. [ 3 ] Buddhism teaches that the reason for being a human is that it gives a soul a chance to finally achieve enlightenment, describing in detail what other varieties of conscious beings must endure because they do not have an opportunity to gain merit or to perform dharma. The human being is a singular entity that may achieve enlightenment and become a Buddha through good works, right living, and meditation. [ 1 ] Hinduism, on the other hand, teaches that human beings exist to uphold the structure of dharma and perform the tasks strictly assigned (as described by Krishna in the Mahabharata) to them by their caste. Atman puts on one body and performs that function assigned at birth and then sheds that body when it gets old and dies and puts on a new one, repeating the process endlessly. The Upanishads, the final Vedic scripture, changed that to reflect the search of atman to be reunited with the universal soul through enlightenment. [ 3 ] Buddhism in the twenty-first century is still applicable in such a fast paced and confusing world. Despite all of our advanced science and technology, we understand even less our reason for existing and we know more than ever just how big the universe is and how uncaring. These circumstances drive people to seek out spirituality even today in order to achieve the basic comfort required for them to conduct their daily lives. The recent episodes of tremendous violence have placed an unsavory patina of stifling ignorance over the religions of Christianity and Islam as they continue to carry on like demented spinsters in the decaying finery of their former glory with no intention of acknowledging the catastrophe of their current circumstances. Buddhism, with its sterling values of moderation, peace, and detachment from the impermanent things of this world, now appears dignified and splendid as the ancient beauty of Asia to modern seekers. No longer do we seek judgment and rigid, inexplicable rules from our God, with the hellfire and damnation that once drove us onward. We crave logic and sense from our world and in those circumstances, this faith tells us that lusting after expensive cars and clothes which we do not need will make us miserable. That is easy to understand. That makes sense. Use only what you need. Be compassionate to others, be charitable, avoid violence, and respect all life. All these things are self-evident in their truth. If all people acted this way, we would not feel so violent and conflicted and we would be without suffering. These ideas are not ambiguous and do not require us to submit to a priesthood or clergy which may become corrupt and abusive. We only need to read, for ourselves, the teachings of Buddha and reflect on our own conduct. The same can be said for Hinduism, although because of the near-global distaste of the oppressive caste system and the shameful practice of Sati, or widow-burning, as well as the curse of untouchability, Hindus in India are convulsed with their own reforms of belief. Yoga, however, has seen a tremendous rise in popularity in the West because of the need for a system that brings mind, body, and spirit into harmonious alignment. The tranquility offered by gurus who accept all backgrounds and beliefs in the search for God is a powerful lure for modern people whose lives are often chaotic. There has been a long trend historically away from the mysteries of a powerful and omnipotent priesthood towards a more personal, private, and intimate relationship with the divine. The ancient beliefs of Asia were first seeded among a patient and adaptable people who have endured for thousands of years and therefore are well-suited to weather the spiritual storms of mankind. For these reasons, both Hinduism and Buddhism will remain relevant for ages to come. Resources utilized: 1. World Scripture (Unknown). Buddhism: Chapter 7 The Human Condition. [ONLINE] Available at: http://www.unification.net/ws/intch7.htm. [Last Accessed 11/22/2012]. 2. Ananda W.P. Guruge (2000). Buddhism in Modern Life. [ONLINE] Available at: http://www.urbandharma.org/udharma3/modern.html. [Last Accessed 11/22/2012]. 3. Shaheen Emmanuel Lakhan, MS, PhD (2009). The Human Being in The Eye of the Hindu. [ONLINE] Available at: http://hinduism.about.com/cs/basics/a/aa120803a.htm. [Last Accessed 11/22/2012]. 4. Dr. Neria H. Hebbar (2002). Modern Hinduism. [ONLINE] Available at: http://www.boloji.com/index.cfm?md=Content&sd=Articles&ArticleID=1494. [Last Accessed 11/22/2012].